Similar to major retailer JC Penney, Sears also launched an exclusive line of bridal jewelry aimed at attracting engaged couples on a budget. David Tutera Bridal Jewelry include four collections of wedding bands and engagement rings: Eternal, Heirloom, Radiance and Legacy. Prices range from $399 on the low end to $3499, and each ring contains the “something blue” element for brides. Brides can also find wedding jewelry, “something blue“ and other fashion accessories at Advantage Bridal.
Tutera’s primary inspiration for the four collections originated from his desire to inspire each woman to be the unique and special bride she has dreamed of becoming her whole life. The sculptured pieces feature exquisite designs made from premium materials. Additionally, the four themes were created to have special and significant meaning: The Eternal collection represents the cherishing of a bright future; the Heirloom collection embodies the love that stands the test of time; the Radiance collection boldly signifies that all eyes are on the bride; and the Legacy collection epitomizes the enduring union in which the love story continues.
Each ring incorporates a genuine blue sapphire on the inner band—a unique detail that allows brides to incorporate their “something blue”—as well as exquisitely detailed symbols of love and loyalty that will be the hallmark of their married lives. Tutera’s solitaire rings also feature a signature floral head, drawing from both tradition and the designer’s personal passion for flowers.
“David Tutera’s deep understanding of the bridal market and direct connection to women everywhere, particularly when it comes to creating a beautiful wedding experience, makes this collection launch an ideal way to celebrate romance and elegance,” said Megan Featherston, vice president of jewelry at Sears Holdings Corporation. “The launch of the David Tutera Bridal Jewelry Collection is another example of Sears’ continued commitment to delight customers with the splendor they’ve dreamed of at an incredible value.”
Tutera added, “Your wedding story begins with choosing the perfect engagement ring. I am proud to offer my designer style, and more than 25 years of bridal expertise, to help make women’s dreams come true with a dazzling line of affordable wedding rings. Just like a couple’s love story, each ring design is completely unique. I’m excited to showcase the retail collection at Sears, which understands my vision and will not compromise elegance for affordability.”
(Information courtesty of a Sears, Roebuck & Co. press release.)