Posts Tagged ‘JC Penney’

Sears Launches David Tutera Wedding Jewelry

Saturday, February 26th, 2011

Sears Debuts David Tutera Bridal Jewelry

Similar to major retailer JC Penney, Sears also launched an exclusive line of bridal jewelry aimed at attracting engaged couples on a budget. David Tutera Bridal Jewelry include four collections of wedding bands and engagement rings: Eternal, Heirloom, Radiance and Legacy. Prices range from $399 on the low end to $3499, and each ring contains the “something blue” element for brides. Brides can also find wedding jewelry, “something blue” and other fashion accessories at Advantage Bridal.

Tutera’s primary inspiration for the four collections originated from his desire to inspire each woman to be the unique and special bride she has dreamed of becoming her whole life. The sculptured pieces feature exquisite designs made from premium materials. Additionally, the four themes were created to have special and significant meaning: The Eternal collection represents the cherishing of a bright future; the Heirloom collection embodies the love that stands the test of time; the Radiance collection boldly signifies that all eyes are on the bride; and the Legacy collection epitomizes the enduring union in which the love story continues.

Each ring incorporates a genuine blue sapphire on the inner band—a unique detail that allows brides to incorporate their “something blue”—as well as exquisitely detailed symbols of love and loyalty that will be the hallmark of their married lives. Tutera’s solitaire rings also feature a signature floral head, drawing from both tradition and the designer’s personal passion for flowers.

“David Tutera’s deep understanding of the bridal market and direct connection to women everywhere, particularly when it comes to creating a beautiful wedding experience, makes this collection launch an ideal way to celebrate romance and elegance,” said Megan Featherston, vice president of jewelry at Sears Holdings Corporation. “The launch of the David Tutera Bridal Jewelry Collection is another example of Sears’ continued commitment to delight customers with the splendor they’ve dreamed of at an incredible value.”

Tutera added, “Your wedding story begins with choosing the perfect engagement ring. I am proud to offer my designer style, and more than 25 years of bridal expertise, to help make women’s dreams come true with a dazzling line of affordable wedding rings. Just like a couple’s love story, each ring design is completely unique. I’m excited to showcase the retail collection at Sears, which understands my vision and will not compromise elegance for affordability.”

(Information courtesty of a Sears, Roebuck & Co. press release.)

David Tutera Designed 4 Collections of Wedding Rings

JC Penney Unveils Modern Bride Fine Jewelry

Friday, February 25th, 2011

JCPenney Launches Modern Bride Fine Jewelry

There’s more good news for budget brides and couples on a tight budget shopping for diamond engagement rings. JCPenney and Condé Nast partnered to bring Modern Bride fine jewelry exclusively at JCPenney stores. Modern Bride features four jewelry collections for those shopping for engagement rings: I Said Yes!, True Love Celebrate Romance, Cherished Heart and Love Lives Forever. Shop Advantage Bridal’s large selection of bridal jewelry and bridal accessories to complement your wedding gown and diamond engagment ring.

  • I Said Yes!: The 25-piece exclusive bridal collection features a unique silver and platinum combination – called Platinaire™– made from 100 percent recycled metals. It is 30 percent harder than plain silver and has a bright white, tarnish-free finish, giving the appearance of platinum at a much more affordable price. Items range from $299.99-$1649.99 and feature a unique marking: a sapphire, which symbolizes truth, sincerity and faithfulness, placed on the inside of each ring.
  • True Love Celebrate Romance: The eight-piece exclusive bridal collection features a special cut diamond that displays Hearts & Arrows pattern when viewed through a special scope — this is known as the “Cupid Effect.” Set in 14 karat gold, each ring has a unique setting with a heart-shaped design on the side of the band and features a center diamond of 1/5 of a carat or larger. Items range from $999.99 to $4199.99.
  • Cherished Hearts: The 10-piece exclusive bridal collection features multi-top centers and engraved shank details building on the popular vintage trend. Set in 14K white gold, items range from $349.99 – $2499.99.
  • Love Lives Forever: The exclusive collection features three-stone rings representing the past, present and future. Pieces vary in design – with styles ranging from simplistic charm to extravagant beauty — and are available in Platinaire, gold or silver.

Modern Bride engagment rings will be located at the back of JCPenneys fine jewelry department, with brand signs, displays, packaging and jewelry associates. Engaged couples can shop online at or, with features that allow users to compare ring features in a virtual notebook. A recent trend in diamond engagment rings is rather than using one solitaire diamond in a setting, jewelers are placing multiple smaller stones to give the appearance of a larger diamond (this reduces the price tag quite significantly). Another trend is couples buying less expensive diamond engagement rings with the thought that they will “trade up” at a later time, when they are more financially secure. (The above information courtesy of a J.C. Penney Company Press Release.)

Advantage Bridal also carries wedding veils, tiaras, hair pieces, bridal shoes, bridesmaid accessories, flower girl dresses and much, much more!

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